Adaptive E-Advertisement system

Literature review about: Adaptation, Personalisation, Adaptive Hypermedia Modelling, Adaptive Hypermedia layers, E-Advertisements, Domain Models, Domain Models in other systems like MOT (My Online Teacher) and ADE (Adaptive Display Environment) and other systems, Adaptation Strategy, Adaptation Strategies in other systems like MOT and ADE and Amazon and Facebook and Google, Data structure, Delivery Systems, Web Services, Service-Oriented Architecture, Likert Scale Usefulness – What is it? When to Use it? How to Analyse it?

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