Apple´s success is based on customer centric approach

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Apple´s success is based on customer centric approach
“I have to say that I find this particular integration question very interesting. I have recently changed over to an iPhone5 , having owned a Samsung Galaxy S3 for the last two years. The reason I did this was not because I was dissatisfied with the Samsung but because I already had an iPad an iPod and a MacBook Air. Obviously for me it was a compatibility issue of transferring all personal data on to the Apple devices. I have found since that Samsung has a lot of features that the iPhone5 does not and vice versa
The interesting aspect of all this is that ,as you know, I live in SE Asia where Samsung sales grew 56% from a year ago, while Apple’s growth was just 20%, less than half the industry pace of 47%.
Another noteworthy point is that while Samsung and Apple account for significant share of the overall market they were not the only vendor that was active in the high-end of the market. Companies like LG , Lenovo, ZTE and the Chinese maker Huawei were worthy competitors.
? Do any of you have similar examples from the region where you live?”
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