Prepare elevator pitch of new business idea based on value proposition canvas
Elevator pitch Business Modelling: Business Model Generation (Osterwalder) pp 120-final;
Prepare elevator pitch of your business idea based on value proposition canvas. The Idea is to be
introduce in Australian market and it’s not previously exist.
Please read the following article:
• http://www.quickmba.com/entre/business-model/
• Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, 80(5), 86-92.
As Joan Magretta explains, a good business model remains essential to every successful organization,
whether it’s a new venture or an established player. To help managers apply the concept successfully,
she defines what a business model is and how it complements a smart competitive strategy. Business
models are, at heart, stories that explain how enterprises work. Like a good story, a robust business
model contains precisely delineated characters, plausible motivations, and a plot that turns on an
insight about value. It answers certain questions: Who is the customer? How do we make money? How we
can deliver value to customers at an appropriate cost? A business model isn’t a strategy, even though
many people use the terms interchangeably. Business models describe, as a system, how the pieces of a
business fit together. But they don’t factor in one critical dimension of performance: competition.
That’s the job of strategy. Illustrated with examples from companies like American Express, EuroDisney,
Wal-Mart, and Dell Computer, this article clarifies the concepts of business models and strategy, which
are fundamental to every company’s performance.
(Edited abstract from author)
• More about how you should pitch your business, please have a good look at the following guidelines:
http://www.businessinsider.com/in-pictures-the-venture-capitalists-guide-to-the-perfect-business-pitch-
2011-4?op=1
http://www.entrepreneur.com/article/201826
http://www.scribendi.com/advice/how_to_write_a_business_pitch.en.html
There are of course many other useful online resources that you can Google, but these should serve you
well.
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