business decision making- feasibility analysis report

business decision making- feasibility analysis report


Your organisation has recently been contacted by a large retail chain to undertake a feasibility analysis for them to open up a branch of their business close to the university campus where you studied on the IDP course.

Your analysis must be based on primary and secondary research and your recommendations must be justified based on your research findings.

You have to present your findings and recommendations to the client in a presentation that you will be leading in exactly two months from the date that your organisation has been commissioned with this task. Your presentation must be 15 minutes in length and include a number of mandatory sections.

1.1 Plan for Primary and Secondary data.

· Use Gantt chart for your plan.

· Develop Questionnaire and interviews for Primary data

· For secondary data look at

o Company web sites (how many stores/location etc..)

o Coventry University and Foundation Campus (population, gender, ethnic origin, religion etc.)

o Coventry City Council (Population, demographic split, shops etc..)

o Observation/count (shops on campus and centre)


How will you get the information and when – Gantt chart it!

1.2 How are you going to survey?

· Sample

o Number

o Random/Quota or stratified – why this method and how will it help you?

o Choice of questionnaire, observation, survey, interview, focus groups.

Denote if qualitative or quantitative

1.3 Questionnaire

· Which questions and why – to what purpose are you asking the question, how will it help you get to your decision?


1.1 Create a plan for the collection of primary and secondary data for a given business problem
1.2 Present the survey methodology and sampling frame used
1.3 Design a questionnaire for a given business problem
2.1 Create information for decision making by summarising data using representative values
2.2 Analyse the results to draw valid conclusions in a business context
2.3 Analyse data using measures of dispersion to inform a given business scenario
2.4 Explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions in a business context
3.1 Produce graphs using spread sheets and draw valid conclusions based on the information derived
3.2 Create trend lines in spread sheet graphs to assist in forecasting for specified business information
3.3 Prepare a business presentation using suitable software and techniques to disseminate information effectively
3.4 Produce a formal business report

4.1 Use appropriate information processing tools

4.2 Prepare a project plan for an activity and determine the critical path
4.3 Use financial tools for decision making.