Microsoft Mission Statement
At Microsoft, our mission is to enable people and businesses throughout the world to realize t
heir full potential. We consider our mission statement a commitment to our customers. We deliver on that commitment by striving to create technology that is accessible to everyone—of all ages and abilities. Microsoft is one of the industry leaders in accessibility innovation and in building products that are safer and easier to use.
http://www.microsoft.com/enable/microsoft/mission.aspx
Using the above Mission Statement, please answer the following:
a. Is your company’s mission statement customer-oriented or product-oriented and what made you reach this conclusion?
b. How is your company’s mission statement associated with its competitive advantage?
c. Does your company seem to have any longer-term challenging or stretch goals that would serve as its strategic intent?
d. Detail any changes in strategy that you can identify in the past, or would propose in the present. Are these changes a result of intended strategies, emergent strategies, or both and why?