Conduct a literature review on the influence of self referencing and involvement on consumer behaviour using research conducted from 1990 to 2014.

Conduct a literature review on the influence of self referencing and involvement on consumer behaviour using research conducted from 1990 to 2014.
Description: Students will conduct a literature review of consumer behaviour theories from the course.This review may involve showing a topic has developed in the literature and outlining its relevance to marketing practitioners.

Topic /Title : Conduct literature review on the influence of self referencing and involvement on consumer behaviour using research conducted from 1990 to 2014.

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