Consumer Behaviour theories with IKEA case analysis
Maximum length of the individual coursework submission is 1,000 words, excluding appendices, bibliographies, tables, and diagrams, and should be referenced in the Harvard style.!
The individual coursework is based on a case study, accompanied by detailed marking criteria to be provided
Students will be expected to produce a response to the section headed YOUR TASK, which will involve applying consumer behaviour concepts and theories to a marketing related problem. All solutions proposed must be justified through the identification of appropriate key concepts and theories taught in or relevant to this module.
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