Decision making sony

Decision making sony

Description of the assignment
The minor assessment is centred around Sony’s annual report. Each student is expected to submit a case
report, based also on the analysis of relevant background readings on top of the case study itself,
addressing the following issues:
? Discuss the decision-making process at Sony and outline the factors that influence it. Then classify
the decisions.
? How would you manage the decision-making process if you were the Chief Executive Officer?
Explain each stage of this process.
? Describe and analyse the consumer electronics industry and how Sony’s managers should take it
into account in making decisions.
? Apply forecasting models to Sony case study (e.g. provide a 2-year moving average graph by using
sales data).
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