Digital Marketing

1.) You have recently been appointed as the director of digital strategy for a leading UK estate agency chain. The board of directors believes passionately that they need to update their online presence but need your assistance to achieve this goal. They have asked you to provide them with guidance on how the following forms of digital media can assist them.

(a) affiliate marketing

(b) search engine marketing

(c) viral marketing

2.) Choose one of the forms of digital media set out in question 1 and create a proposal for management outlining a marketing plan which will focus on its use.

The two questions need to be answered equally 1500 on each also effective integration of relevant theories, models, and frameworks from the module into the report and essay.