Ethical aspects in marketing / the ethical consumer behaviour
The discussion started with “Coca-Cola and Innocent Drinks”. Read student A´s and M´s opinion.
Take their view as a starting point and guide the discussion:
? companies might overtake others – including their missions, visions, philosophies, … ? the success of Innocent Drinks is based on their philosophy – could Coca-Cola keep this and keep in the phase of expending the reputation …
? pick up the role of the ethical consumer and his/her impression about ‘the deal’ ? as they will define if the deal between Coca-Cola and Innocent Drinks was a good one.
? conclusion should end in aspects of consumers ethical behaviour – you might name example wise the awareness about ethical products in UKs supermarkets (available at: http://www.ethicalconsumer.org/buyersguides/food/supermarkets.aspx )
Please limit your response to max 350 words, stay academic on university level, name ‘real cases’ which supports your opinion and include external references in support of your comments.
To support your academic argumentation use at least 2 peer-viewed references.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂