Innovation and technology management
“Insight into the firm’s innovative potential
and into the barriers to innovation are
necessary to make effective proactive strategic
choices” Burgelman et al, 2009, p8. Critically
analyse the above statement?
“Insight into the firm’s innovative potential
and into the barriers to innovation are
necessary to make effective proactive strategic
choices” Burgelman et al, 2009, p8. Critically
analyse the above statement?
Task 1
Identify firms that have succeeded in using
innovation and those which have been criticized
in regards to their lack of strategic management
of technology and innovation. Critically assess
the shortcoming of their approach and its impact
of organizational performance
Task 2
Identify the barriers to innovation and how
firms can overcome this to make effective
strategic choice using relevant organizational
example
Guidelines
1. Thorough literature review must be evident
and these should be backed by relevant
organizational examples
2. Discussion and debate on the use of
innovation as a strategy by firms to gain
competitive advantage should be seen. The
barriers to innovation should be explained and
how firms can overcome his should be stated
clearly.
3. Discussion and debate on the shortcomings
firms are likely to face should be backed by
relevant corporate examples
4. Barriers to innovation by firms and how firms
can overcome should be explained in detail
5. Harvard style of references should be used
Please ensure that the report assignment has
• A table of content
• A list of figures and/ or list of tables where
appropriate
• Introduction (500 words)
• Literature review and critical analysis (2000
words)
• Conclusions/recommendations (500 words)
• References/ presentation
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