You are an international marketing consultant and have been approached by a large organisation in your
domiciled country (Malaysia). The company has recently expanded overseas and is now seeking your advice
on how to develop the market. You are to propose a market development plan.
You must critically apply theory and strategies like Ansoff Strategy, Strategy Diamond, etc in the plan
and discussion
The organisation which has been chosen is PAPPARICH Group Sdn. Bhd.
Company website http://papparich.com.my/my/
In particular you must address the following factors:-
i) Provide an overview of the current organisation including its overseas strategic vision, miss and
competitive position. Relate the vision, mission and positioning to the organisational readiness for
overseas expansion. (800 words) – 20 marks.
– Discuss and examine the critical factors that needs to be considered when exploring the appropriate
segment of the international market.
– You are expected to provide a logical and cogent critical discussion and provide an answer containing
academic and conceptual depth.
2) Conduct a country comparative analysis to suggest which country they should enter. your comparison
should be limited to 3 countries and should include the barriers of entry, culture, market profile and
target market segmentation as well a competitor analysis. (1800 words) – 40marks.
– You are requested to critically discuss the specific statement provided in the question and use
examples to illustrate the key points as directed.
You need to show critically discussion in the degree of focus on the specific question asked, structure
and provision and critical evaluation.
3) Discuss and analyse key factors that need to be considered when setting product pricing for the
company’s international markets.(1000 words – 20 marks)
You need to provide a logical analysis for the appropriate product pricing taking into account the
various factors that needs to be considered.
– You need to show critically discussion in the degree of focus on the specific question asked,
structure and provision and critical evaluation.
4) Discuss and analyse the critical factors that need to be considered when developing a new
distribution strategy. Recommend an appropriate distribution strategy for the international target
markets for this business (1000 words – 20 marks)
– You are expected to provide a logical and coherent recommendation of the distribution strategy based
on the analysis conducted.
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