Management
Literature often defines the goal of Revenue Management as allocating the right product to
the right customer at the right price and at the right time to optimise revenue. (Kimes
1994)
Evaluate the following techniques in assisting revenue managers to meet this goal. Explain in detail of each dot point and give some example. Further, explain how
of each of them meet the concept as allocating the right product to the right customer at the right price and at the right time to optimise revenue
i. strategic pricing
ii. rate fencing
iii. overbooking
• Use HARVARD referencing
• Provide 10 References with citation
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