Market research

Market research
For each of the three following scenarios, discuss who the target respondentls
should be, whether

qualitative or quantitative research is needed (or both), and an

appropriate data collection method. Broadly

indicate how large the sample should

be for each method you recommend and how you would select them.

Explain and jusgfy your answers discussing such issues as the nature of the research objectives,
CO-timeliness of data collection, availability of potential respondent information,
required sample size for such a situation, representativ eness of data (i.e. non-

response),
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