Market research
For each of the three following scenarios, discuss who the target respondentls
should be, whether
qualitative or quantitative research is needed (or both), and an
appropriate data collection method. Broadly
indicate how large the sample should
be for each method you recommend and how you would select them.
Explain and jusgfy your answers discussing such issues as the nature of the research objectives,
CO-timeliness of data collection, availability of potential respondent information,
required sample size for such a situation, representativ eness of data (i.e. non-
response),
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