MARKETING RESEARCH

MARKETING RESEARCH

 

MARKETING RESEARCH
A healthcare system plans to establish a new outpatient surgery center in Atlanta, GA. Marketing research is needed to assess the potentials of this new establishment. Outline the marketing research plan including the data to be collected, the sample, and the data-gathering method(s). Which law/regulation has the greatest impact on marketing research? And How? List your reference(s) in APA format
Reference Book:
Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett.
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