media & Communication
Remember that this is a course at MA level. In addition to showing good understanding of the course materials it is expected that you will also be able to engage critically with the arguments examined in them. It is generally advisable to avoid expressions of personal opinion or anecdote unsupported by course-related evidence. Arguments should draw substantially on theories and research, themes and issues which are addressed in the course materials, quoting references where appropriate.
The use of citations is common practice in western scholarship: they protect the author from charges of plagiarism when the author is drawing on the research of others in order to develop an argument, they indicate sources of further or relevant reading for the benefit of readers, and they help tutors to judge how skilfully students have used their study materials. Please refer to the Course Handbook for guidance on the method you should use for referencing. You should avoid extensive quotations from the course materials or slavish repetition of the structure of evidence and arguments presented in them.
While it is expected that you will build on the research of sources and authorities drawn from the course materials, the assignments are also an opportunity for you to develop original arguments and insights. You should show strong sensitivity to the nature and controversies of media research and to issues of theory and methodology in research. Students who work in the communications industries should feel encouraged to reflect on aspects of everyday professional practice from a variety of different theoretical perspectives and, without necessarily criticizing their effectiveness within particular work contexts, look at professional practices as social phenomena or data which can help to illustrate theories about communications, media and society.
?1
Assignment 2 Ref: 2 (5)
?Option 01
Postgraduate Programmes in Media & Communication (by Distance Learning)
?In what ways does the history of public service media and regulation in the name of the public interest conform to the normative ideals offered by the ‘public sphere’ model of communications? What aspects of these three concepts – public service media, public interest regulation and the public sphere – seem to overlap with, or deviate from, one another? Is the public sphere idea a useful one for evaluating public service media and media regulation? Why or why not?
Advice to Students:
This question is a broad one and can easily draw from each of the units in Module 2 and some of the readings in the set readers and books. With respect to the latter, you might want to look at the articles by Thompson and Habermas in Reader 1, Approaches to Media, and see chapter 7 of McQuail’s Mass Communication Theory (McQuail, 2010). The essential point is to get you to think about the standards against which you critically analyse key institutions in communication, such as the regulatory process and public service media.
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