Rationality in Food Decision Making – Insights from Behavioral Economics

First of all, thank you in advance for a great service. This will save me a lot of time and stress, and I hope to find someone who has some degree of interest in the topic.

So far these are the guidelines:

A 17 page APA-style paper on the topic named in the title.

– The references listed below should be used as main sources. But your paper should be

based on other journal articles (e.g. Journal of Consumer Research, Appetite, Food Quality and

Preference, Journal of Marketing etc.), books and reports.

Check your paper for the following aspects:

– Does it have its own structure (don’t copy the chapter’s structure)?

– Do I relate my topic to a relevant context (why is my topic important against the background of

Food Economics? / Why is my topic relevant?)

– Do I have theoretical foundation?

– Are there any critical parts that other authors mention or that I can identify? Can I identify areas of future research / trends?

Guidelines for the format of the paper:

– Length: 14 pages

– Layout: Times New Roman 12 font size, blocked, 1.5 line spacing

– Write a ½ page abstract at the beginning of your paper

– Citations: Be consistent!

Main sources to base the paper on:

Just, D.R.: Behavioral Economics and the Food Consumer. Pp.99-118. Additional Source:

Wansink, B. (2010). Mindless Eating. Why we eat more than we think. New York: Bantam Books.

AND http://mindlesseating.org/