Services Marketing

•    Choose 2 compatible services brands (e.g., McDonald’s versus Burger King) in the same industry (i.e., fast food chain) to compare and contrast. They have to be

in the same industry and same position

Dear writer for my assignment kindly choose one of the following industries which I prefer:
1-    Comparison between 2 top business school in USA like Harvard University Vs. UCLA
2-     Comparison between 2 Airlines like Singapore Vs. Emirates Airlines or betweek Easy jet airlines Vs. Ryan Air
3-    Comparison between 2 hotels like Four seasons Vs. Rits Carton or Hilton and W hotel
•    Your report should include:
o    A short overall industry background relevant to your research paper
o    A short company and/or brand background of each service brand
o    Critical evaluation of various service attributes and explanation as to why the two brands are successful or not successful.  (You must demonstrate your

knowledge of services marketing theories/principles and as well as appropriate and effective applications) I will upload 2 pdf documents you can also refer to them

along with your research in order to see what theories are kind of we discusses in class.

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