Strategic Management of BMW as in term of a consultant’s report.

Strategic Management of BMW as in term of a consultant’s report.

BMW Company

The submission will be in the form of a consultant’s report. The exact presentation style will be at your discretion but should be a professional, business like report. ??For guidance, the report should include???

• The options for future development?
• An appraisal of the options?
• Your recommended route forward

The report should be based on an analysis (internal and external) of the firm. In general, there are some marks for the information you gather and how you structure it; more marks for the application of appropriate tools and models; and most marks for the insight and illumination you gain from your application of the tools. In other words, if you can move from analysis to the more creative, insightful plane of strategy you will do very well indeed.

It is important to show that the strategic options and recommendations are based on your analysis. One way to do this is to include key elements of your analysis in the appendices to your report, and to refer to these in the body of your report.
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