Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question.
Develop a study (of at least 5 males and 5 females) using the Culture Survey to determine if the five cultural dimensions have a relationship with consumption motivation (buyer behavior).
create the 6 FACTORS:
•Uncertainty Avoidance
•Individualism vs. Collectivism
•Power Distance
•Paternalism
•Masculinity vs. Femininity (Sex Roles)
•Consumption Motivation
The Measurable Terminal Course Objectives (TCO) for the Unit 4 Group Project:
•Locate and analyze external information.
•Develop effective research surveys and questionnaires.
•Use effective communication techniques.
•Apply critical thinking skills to analyze business situations.
•Discuss the role of systematic data-gathering and analysis in making marketing decisions.
•Translate a marketing problem into a feasible research question.
•Organize and analyze internal information.
•Discuss the opportunities provided by technology for businesses.
•Recognize situations that present potential ethical and legal issues and develop solutions for those issues.