The Architecture of Markets

The Architecture of Markets

“The Architecture of Markets” and lecture file then answer the below Questions. Your answer must be based on “The Architecture of Markets” and lecture file. You can`t use any outside sources. Only you can use “The Architecture of Markets” and lecture file. You should pay attention to each part of the question. Answers will be graded on how well you answer each section.
1) What does it mean to characterize markets as “self-reproducing role structures”? How are such markets conceptualized as “games” or “fields” with incumbent-challenger structures? How do conceptions of control play a role in how firms will respond to each other’s’ moves? Consider the case of the Pepsi-Coke case or the PC industry from 1996-2009. Discuss one way in which incumbents reproduce their position over time.
“The Architecture of Markets”
P 28-32 stable Markets/fields
P 32 Pepsi VS Cola
P 67-70 Markets as Fields
P 70-75 Pc Industry Conception of Control

2) Where do new markets come from? What is their relationship to existing markets? What role can government play in creating a new market opportunity or helping pick winners and losers in markets? Why do new markets look like social movements? Illustrate one of these principles by considering the emergence of biotechnology firms.
“The Architecture of Markets”
P 76-77 Social Movements
P 78-81 State`s role
P 79-90 Biotechnology
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