Compile a PowerPoint presentation demonstrating the importance of strategic marketing management within an organization. Throughout this course, you have had the opportunity to apply strategic marketing management concepts to multiple organizations. Synthesize this learning into this PowerPoint presentation.
Your PowerPoint length should be 10 slides including a title slide and a reference slide. Use of speaker notes is required as well.
Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, NJ: Prentice Hall