Today’s and Tomorrows Travel

APA Australian MLA Chicago

Assessment Task One: Discussion Paper

Due Date: Week following the lecture on the topic

Weighting: 25%

Format: Report

Length: 2,000 words (approximately)

Description: Select a destination or tourism business within a destination and drawing

from the readings and lectures provided, gather relevant trend statistics such as

attraction mix, length of stay, expenditure and market segments concerning the

destination/tourism business. Your task is to examine one of the following aspects in

relation to the destination or tourism business, utilising the statistics.

1. In a future world of collaborative travel, providers will need to think more about

the value of their lifetime relationship with a traveller rather than the next

transaction. This will mean taking a more participatory approach to working

with other businesses, including those with which they are in indirect

competition, for the sake of giving the traveller a better experience. How can

technological innovation facilitate collaboration to ensure the traveller is

happier, less stressed and has a better experience?

2. Analyse how visitors are accessing information about your destination/

organisation currently. What strategies to you need to put in place to widen your

reach and anticipate the planning behaviours of future visitors?

3. Volunteers make valuable contributions across society but volunteering is

changing. Volunteers want more flexibility in when and where they volunteer and

what they do. They are interested in volunteering collectively with their friends,

family, and work colleagues. Businesses are increasingly looking to support and

promote employee-volunteering as part their corporate social responsibilities

strategy. Some want to combine volunteering with travel, internationally and

domestically. So given these trends, how can tourism businesses and

organisations best harness the enthusiasm and efforts of volunteers?

4. Consider the literature in relation to the future of Visitor Information Centre’s and

their questionable role in destination marketing. Assess the current role of your

local VIC in relation to its contribution to the destination’s marketing and needs of

visitors and the degree to which going to retain its role and relevance. Should it

continue to operate in its current form? If so, what adaptions does it need to


5. Assess the current mix of events in your destination region/business in relation to

the expectations of future visitors. How will social media and technology shape

the consumption of these events in the future? What changes would you

recommend to your event mix as a result?

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