USAA Marketing
Examine a product or service from United Services Automobile Association (USAA) using the Product Demand Life Cycle.
Examine a product or service from USAA using a SWOT analysis.
Examine a product or service from USAA using the Boston Consulting Group matrix.
Examine a product or service from USAA using the following data ($1,000,000 is the fixed cost you have to cover; you should be able to find the selling price of your product, if you can find the cost you can use that, but if not you can estimate it as 60% of the sales price).
Interpret how the Product Demand Life Cycle impacts the marketing mix for your chosen product/service.
Translate the target market for USAA product/service using market segmentation.·
Illustrate the business to consumer (B2C) and business to business (B2B) options available to USAA (strategies for new market opportunities).
Examine the supply chain used by USAA.· Illustrate the importance of packaging by putting together the “perfect package” for the product/service chosen in this project.·
Differentiate between the demand side and the supply side of marketing.· Determine how the demand side and supply side affect the 4 Ps.
(EOs 1a, 1b, 1e, 1f, 1g, 1h, 2b, 2c, 2d, 2e, 2f, 4h)
Textbook: Principles of Marketing by John F. Tanner, Jr and Mary Anne Raymond
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