An analysis of the nature and potential size of the domestic market.
Assume you have recently been employed as assistant to the marketing manager by Lifepower Breakfast Cereals and have been given an assignment by your firm. You are to assist in development of a marketing plan for a new product line – a ready-to eat (RTE) granola breakfast cereal made from toasted Irish oats. It is anticipated that the new breakfast cereal which has no added sugar or salt will meet the increasing demand for nutritious and slow-energy-releasing breakfast solutions. The product’s manufacture has been outsourced to a local firm which has contracted to supply Lifepower Breakfast Cereals at €2.50 per 500g pack. Your task is to undertake research and present finding on some of the component part of the marketing plan, specifically: