You are to prepare a rationale for the development of a new hospitality outlet, which will be based in Amsterdam. Your idea must centre on an ‘eco-tourism’ theme and ensure that you explain how you will provide for the target markets which will be attracted to this outlet. The rationale will need to outline: the concept; market research; target market; location; scale; funding; products and services e.g. menu, licencing etc.
Develop a plan for the hospitality outlet to include the operational requirements, organisational structure and the human resource allocation. Describe the staffing by functional areas, specialist qualifications, staffing issues related to seasonality, compliance with legislation, promotional activities and pricing.