BUS4013, [u06a1] Unit 6 Assignment 1, Porter’s Three Generic Strategies


To successfully complete this learning unit, you will be expected to:

Interview an organization leader to gather data and insights related to organization structure, learning, performance, and processes for your final course project.

Apply Galbraith’s star model to your final course project interview.
Explain how to apply Porter’s three generic strategies to organization design.

[u06s1] Unit 6 Study 1

Click How to Interview: Tips and Tricks for the Novice and the Pro to review the presentation. Use this media piece to prepare for your interview in this unit. (see attached transcript)

Conduct the Interview

Conduct your interview as per the plan you created in Unit 3. Remember to record it or take copious notes, per your prior agreement with the interviewee. You will reflect on this interview in this unit’s discussion.

Porter’s Three Generic Strategies
Website icon Porter’s Three Generic Strategies Scoring Guide.
Website icon APA Style and Format.
Website icon Information Interviewing.
A reliable and time-tested strategic framework can be applied to organization design in determining the overall structure and process. For this assignment, you will research Michael Porter’s three generic strategies (low cost, differentiation, and focus) and learn how they can be used as a starting point for organization design. For example, if an organization develops a strategy around low cost (for example, Walmart), they must subsequently design and structure the organization so that it supports low operating costs, thereby enabling providing lower prices for their target customers.

Research the Capella library for articles on Michael Porter’s three generic strategies: low cost, differentiation, and focus.

In your paper:

Explain each of Porter’s three generic strategies (low cost, differentiation, and focus).

Provide examples of Porter’s strategies in action from business practice.

Relate Porter’s strategies to organization structure and process.

Apply ideas from peer-reviewed scholarship in your writing.

Submission Requirements
Your paper should meet the following requirements:

Written communication: Written communication should be well organized and clear, with correct spelling and grammar.
APA format: Resources and citations should be in current APA format. Be sure to include title and reference pages.
Length: 1–3 typed, double-spaced pages, not including the title and reference pages.
Font and font size: Arial 11 point.