1.A. Justify why you have sourced the product from this company.
2.B. Explain whether you will sell the product using the recommended retail price (RRP), or the store policy retail price (i.e. 45% markup on NIS).
QUESTION 4 YOU HAVE TO ANSWER THE QUESTION BY WRITING 250 WORDS
1. As the pharmacist manager responsible for setting up this clinic, discuss your marketing strategy for this new service. Also, include what will you need to do, why, and your servicescape.
1. What is your service?
2. Target market and why.
3. Customer Value Proposition.
4. Positioning strategy.
5. Marketing Mix (7 P’s).
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