Business Reaserch

Please follow all of the instructions exactly, as there are some parts of the assignment that has to be conducted from the lectures’ slides, others from the paper attached, and another from both.

• After studying the paper and the lecture which is attached write a 4-Page Paper (Maximum, strictly enforced) addressing the following points as separate sections in the document:
1. Write a 5 to 8 line paragraph of every new Tool/Software that is mentioned in the paper but NOT encountered in the lecture. Do external research when necessary to describe such tools. Purely focus on “What the tool/software does”.
2. Enlist the tools, software, terminologies, etc. that is mentioned in this paper AND covered or mentioned in the lecture
3. Which TWO trends would you consider to be most important? Justify your answer.