Campaign Plan: Poverty in Central African Republic

 

Order type: Research PaperSubject: Public RelationsAcademic level: UndergraduateStyle: Harvard

Campaign Plan: Poverty in Central African RepublicDue: Week 11-13Weighting: 50%There are two parts to this assignment – A group presentation and a written campaign report with individual sections.Design Presentation 20%Funding Bid: Pitching your Campaign Plan to the Client. Your team has been asked by a billionaire philanthropist to develop a proposal for an international communication campaign focusing on one of the Sustainable Development Goals https://sustainabledevelopment.un.org/sdgs. Develop a social change campaign to be implemented in a developing country context. You are pitching for a $50,000 grant towards this campaign. Your team is made up of four people, and you will have 20 minutes to make a presentation highlighting the key elements of your campaign to your client. (Do not plan a fundraising campaign)Students will collaboratively design and develop written and audio visual material such as logos, slide shows, prototypes of brochures, flyers, and other material as required.Report 30% (Design Identity and Key Messages (800 words) + Evaluation (400 words)Submit the campiagn plan in report format (available on iLearn) clearly identifying the author(s) of each section. All sections will be collated and submitted as one report. Word count: Approximately 1200 words per student. Each student will also submit a record of attendance and their contribution to group meetings as part of the individual mark.Assessment submission: Class presentation and Turnitin submission. Please collate all material as part of one report including the individual self reflection questionnaire and the meeting log.Assessment CriteriaStudents will be assessed on their ability to: Present a clear campaign plan within the required framework; Integrate ethical and cross cultural perspectives in project design; Demonstrate knowledge and relevance of theoretical approaches used; Integrate Ideas and originality in message design; Apply advanced communication skills in written and verbal form including presentation skills, use of resources and graphics, and knowledge of report structure; Participate in team work by behaving pro-actively, being punctual, taking action and accepting responsibility; Engage in self-reflection by providing thoughtful answers about team collaboration.This Assessment Task relates to the following Learning Outcomes:• Identify and discuss key theories and concepts in the field of communication for social change.• Analyse the problems of planning campaigns which are ethical, sustainable, and cross cultural.• Identify social issues in the developing world and find effective solutions.• Apply advanced communication skills, including the ability to critique, write and present clear and persuasive arguments.• Participate in team activities during and outside of class to achieve outcomes in a professional context.P.S.As this is a group assignment, I am doing 2 parts of this assignment: (Design Identity and Key Messages (800 words) + Evaluation (400 words). Please only work on these two parts. There should also be 3 ads with the logo (the picture I have uploaded) and come up with some slogans beside the logo. Please follow the samples I have uploaded for reference.