Read Case 6-3 “Eli Lilly in India”.
*Using concepts, theories, and terms from the corresponding Chapter discuss the following:
1. The company background, the current situation and any competitive issues;
2. The potential choices and opportunities going forward.
3. Question: What would happen to the JV, how would it change things, if Eli Lilly had decided to stay in “generics”?
4. Include a brief executive summary
5. And a recommended course of action.
Minimum 3 page essay.
Text Resource:
Bartlett, Christopher A., Beamish, Paul W. (2011). Transnational Management: Text, Cases, and Readings in Cross-Border Management (6th Edition) New York: McGraw-Hill Irwin.
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