Discussion:
(Cause Related Marketing)
Please identify a company that you connect with personally as it relates to Cause Related Marketing and Corporate Social Responsibility (CSR) and provide brief answers to the following three items. Do not choose a non-profit organization since cause related marketing is what they do. Pick a for-profit company that impresses you. Please refer to the textbook sections that discuss Cause-Related Marketing. My textbook is MKTG 9 (9th Edition)
Charles W. Lamb | Joe F. Hair | Carl McDaniel
ISBN-10: 1285860160 | ISBN-13: 9781285860169 © 2016, and I am working chapters 6 & 7 only if that helps.
1. Does this company have a “societal marketing orientation”, or is it just a company that has a large amount of corporate giving? Briefly explain.
2. Does this company use its website to demonstrate its Corporate Social Responsibility? Do they get involved with a wide variety of causes, such as sustainability (nature), pets, poverty, hunger, sustainable energy, etc. or do they streamline their cause focus?
3. Why do you like this company and the causes that they support?
Discussion Forum – Grading Rubric
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