Commercial Management

How does the work of commercial management help resolve possible prinicpal/agent problems for the seller in a project commercial exchange?

60058 Commercial Management Assignment 2 Brief
Dr. Ian Stewart
Assignment 2 – Essay on Commercial Management

In this assignment, you will write a 2500 word essay (not counting references) based upon the title that you have been given.
You will answer the opening question, combining learning from the 60058 lecture programme with supporting secondary research. You will also integrate observations from participating in the 60058 assignment 1 simulation and make meaningful conclusions and recommendations. It will be a challenge to do this in 2500 words. Ultimately, you should be able to conclude something meaningful about the role of commercial management in the management of projects.
Remember also – its an essay, not a report.
By 23:59 on13hMay 2016 you will submityour essay via Blackboard
All portfolio documents will be submitted through Turnitin, to check originality. If an essay is found to have more than 25% of its material from outside sources, or if there is any evidence of collusion, this assignment will be considered failed.
Element <40 40-49 50-59 60-69 70+
Content of essay (80%) A very poor essay is presented, at least two of the following are true: does not address the opening title, does not present any learning from lecture content, does not feature any research from secondary sources, does not integrate experience of the simulation, does not present any kind of relevant conclusions or recommendations. A deficient essay is presented, at least one of the following is true: does not address the opening title, does not present any learning from lecture content, does not feature any research from secondary sources, does not integrate experience of the simulation, does not present any kind of relevant conclusions or recommendations. A complete essay presented with all of the following: addresses the opening title, learning from lecture content, research from secondary sources, integrates experience of the simulation, presents relevant conclusions or recommendations. A very good essaythat addresses and integrates all of the required content and goes beyond lecture content in meaningful ways, synthesises distinct original argument, concludes with recommendations that are specific and implementable. Excellent essay that addresses all of the required content, with strong theoretical/project management/business underpinning for conclusions and recommendations. Critically evaluates the role of commercial management in the management of projects and successful project outcomes.

Presentation of the essay (20%) Evidently no thought given to presentation, very poor formatting, no referencing, significant under/overrun of word count Poor quality presentation, no consistentreferencing technique, significant under/overrun of word count Adequate and complete presentation of document, perhaps not entirely essay standard, to word count +/-10%, some consistent referencing though missing details Good quality presentation in essay style,to word count +/-10%, consistent use of Harvard referencing format Excellent presentation in essay style, to word count +/-10%, with faultless use of Harvard referencing format