Homework Assignment #2 Instructions
Please respond to the following in one page or less for each item. Use a 12 point font
and line spacing of no less than 1.15 lines. The page length is a maximum, allowing
you to practice your skills in writing Executive Summaries. Identify your responses by
item number (i.e., to save space, you do not need to copy down the assigned task on
your paper). Grades will be based on three criteria:
1. Content of item responses – Each item has specific content expectations
included with it.
2. Use of resources – Support for your responses is provided by citations from
the assigned readings from class or from other publications. Citations should
be included in the body of your answer. A single References page listing all of
the references specifically cited in your responses should be included as the
last page of the assignment. The particular citation and Reference page format
is up to you, but it should be a generally recognized method such as APA or
MLA. A minimum of one citation is expected for each response for a “B” paper.
3. Quality of writing – Since this is a communication course, it is particularly
important to practice good writing skills (e.g., complete sentences, no run-on
sentences, proper grammar, logical and clear organization, etc.). Specific
grammar errors will not be noted on the assignment. Two or three minor errors
will not impact your grade. However, more than that may result in a deduction
of up to one full letter grade on the assignment, depending on the extent of the
infractions. Make sure you proof your work!
To earn an “A” on the assignment, one must achieve the following:
1. Content must be at the “Exceeds Expectations” level for at least two responses
and no “Does Not Meet Expectations” responses.
2. A minimum of two supporting citations should be included per content item.
3. Writing should include no more than two or three minor errors.
Page 2 of 2
1. Describe key issues to consider in developing a communication approach for a
particular audience.
Does not meet
expectations
Meets
Expectations
Exceeds
Expectations
Unable to distinguish the
differing communication
needs of various audiences.
Able to identify some key
issues to consider in
developing a communication
approach for a particular
audience.
Able to identify most key
issues to consider in
developing a communication
approach for a particular
audience.
2. Select a particular mode of communication. Describe a situation in which you would
predict it would be more effective and one in which it would be less effective.
Support your conclusions.
Does not meet
expectations
Meets
Expectations
Exceeds
Expectations
Does not understand the
relative impact of different
modes of communication.
Accurately predicts the
efficacy of different modes of
communication in conveying
the intended message to key
business audiences.
Accurately predicts and
supports the efficacy of
different modes of
communication in conveying
the intended message to key
business audiences.
3. Contrast the use of written and oral communication formats to deliver audience
appropriate messaging to key organizational stakeholders. What are the pros and
cons of each?
Does not meet expectations Meets
Expectations
Exceeds
Expectations
Does not recognize when
written or oral communication
is more effective.
Able to contrast the
effectiveness of oral vs. written
communications based on
either situational or audience
characteristics
Able to contrast the
effectiveness of oral vs. written
communications based on both
situational and audience
characteristics.