Company Report: Netflix

You should write a report analysing the strategy of a company of Netflix. Follow the structure outlined!!!

0. Executive Summary

Create a max one-page structured summary of your report that provides the reader with enough information to fully understand the key outcomes of your analysis.

1. Company profile

Create a max one-page profile of the company that provides the reader with enough information to fully understand the nature of the firm you selected as well as the firm’s mission and overall objectives. Use of appropriate tables and diagrams to condense information is encouraged.

2. Identification and evaluation of the firm’s strategy.

This section is about the global-local dilemma and variables within the firm’s control. Create a detailed analysis of the firm’s strategy. Organize this section in two broad subcategories.

2.1. Develop a well laid out analysis of the company’s strategy where you explicitly identify the strategy pursued by the company. Use the theoretical frameworks and concepts learned in class to structure your analysis. Support your arguments with carefully selected examples and data. In this section, you should discuss for instance the product portfolio, the key markets/competitors and how the company manages to integrate operations across borders. Keep in mind that many companies follow a mix of different strategy types (e.g. global and transnational strategy) and that their strategy evolves through time. This should be made explicit.

2.1.1. Select a specific case (or cases) of the company’s internationalization. Critically discuss the dilemmas and constraints faced by the company and the strategy employed to expand into a foreign market. For example, if a firm deals with many products/markets you might want to single out a particular product/market to provide a detailed analysis (rather than including a generic description of all products/markets).

2.2. Based on your analysis, discuss critically the potential flaws in the company’s internationalization strategy. Be specific.

3. Identification and evaluation of the external environment.

This section is about variables that are largely outside of the firm’s control. Critically analyze the external environmental factors that shape the firm’s international expansion and its strategy. Like the previous section organize this section in two broad subcategories.

3.1. Provide an analysis of the macro-global environment in which the company operates by evaluating relevant variables that can impact the firm’s strategy and outcomes. Keep in mind that external factors are generally ‘uncontrollable’ in the short term and can vary on a country-by-country basis.

3.1.1. Discuss a selected case (or cases) where the firm faced external challenges or opportunities, detailing the company’s response. Again, if a firm deals with many products/markets you might want to single out a particular product/market to provide a detailed analysis (rather than including a generic and shallow description).