The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision- making process for a personal major purchase – e.g. a car or a iPhone (6plus rosegold 64GB). Your analysis MUST be based on reality, that is, you are required to research this topic with someone who has recently made such a decision. Your analysis will integrate a number of elements covered in Lectures 7-10. It is important to be analytical and NOT descriptive, demonstrating an understanding of which theories were at play in this purchase situation.
•Analysis of major purchase about your own experience.
• Description of Internal Influences (Perception, Learning,
Motivation, Personality & Attitude)
• Description of External Influences (Group Influence, Culture)
• Analysis and demonstration of understanding
• Report format