When developing new products and managing existing products (goods and services), we must consider customer wants, needs and expectations. Companies should try to get the product right the first time with little or no guesswork or room for error.

In your Assignment, you are developing a QFD around a product or service of your choice. This discussion will help jumpstart your lab assignment.

Remember to include a relevant subject bar and respond to the following prompts and questions:

Identify the product (good or service) you selected.
Explain why you selected this particular product.
What customer wants, needs and expectations should be considered?
In your replies, state whether or not you are familiar with or interested in your classmates’ product/service selection.