George Ritzer conceived of the notion of McDonaldization.

 

Explain this concept and by elaborating on its primary components. Then, consider an industry sector or institution and show how it reflects signs of being ‘McDonaldized’. Use the four dimensions and relevant examples to illustrate.
Key Theories and Suggestions:
• Chris Shilling (1993): The Body as Project
• Featherstone (1982): The Body in Consumer Culture
• Michel Foucault: The Disciplined Body and The Technology of the Self
• Judith Butler (1993): Gender Trouble
• Judith Butler (1990): Bodies that Matters
• Adrienne Rich (1980): Compulsory Heteronormativity
• Susan Bordo (1993): The Unbearable Weight
• The Birmingham School of Subculture
• Maffesoli (1996): Tribal Identity
• Sarah Thornton (1995): Subcultural Capital
• Pierre Bourdieu (1984): The Body as Cultural Capital
• Clive Seale (2000): The Commoditization of the Body
• Merleau-Ponty (1945/2002): The Phenomenogical Body
• Iris Marion Young (1990): The Lived Body of Femininity
• Homi Bhaba: The Location of Culture
• Edward Said (1978): Orientalism
• Paul Gilroy: Diapora and Race
• Donna Haraway: Posthumanism
• Hannerz (1990, 2005): Cosmopolitanism
• John Tomlinson (2003): Globalisation and Culture
• George Ritzer (2006): The McDonalisation of Society
• Adorno and Horkheimer (1944/2000): The Culture Industry
• Arjun Appadurai (1990): Global ‘Scapes’
• Arjun Appadurai (1988): Indigenization
• Daniel Miller (1995): Worlds apart: Modernity through the prism of the local
• Ulrich Beck and Natan Sznaider (2006). Unpacking cosmopolitanism for the social sciences