This assignment involves the selection of a big restaurant chain (eg. all-bar-one, ASK, wagamama, but not the fast-food chain) operation and the
consideration of its development and current position against the framework of the service firm life cycle (entrepreneurial stage, multi-site
rationalisation, growth, maturity and decline). In this assignment, you need some numbers, figures, pictures and some history hence your example
should have large information on website (mintel report, google scholar). Use content (see the assignment examples )
Word limit: about 1,800 words