How best to market websites?

In teams of 2 – 3 you are required to choose a topic from the list below, and write a 1500 word essay on your findings. Citation of research should be specified:
No two teams can have the same topic. You are required submit your group member names and the topic you will be working on via the discussion forum.(on a first come basis). You can use the 1st discussion forum to connect with students that may be interested in similar topics.

Subject: How best to market websites?