International Marketing


Order type: EssaySubject: BusinessAcademic level: Not specifiedStyle: Harvard

This assessment will take the format of an essay. You are required to answer the following questions using the company from assessment 1 and the final choice of country that you selected.1. Evaluate 2 methods of market entry that are relevant to your organisation and chose one. Justify the final choice using data, reference points and examples?2. Presented in a tabular format choose two elements of the marketing mix, detail the adaptations that will need to be required for the company to successfully be able to market and attract customers. You need to be specific here and back up your adaptations with competitive information.3. Suggest a final management structure that could be used to ensure that the market launch was successful.You need to underpin your work with models, theories and other contemporary international marketing references.This assessment follows on from the research that undertook to complete the management report in assessment 1of the module.This assessment covers the theory and methods given in lectures numbered 6-11Any lecture from 6-11 will be uploaded and so will my task 1 for you to understand better at this task. please let me know if you need any further advice.