Culture is one of the most important considerations in today’s global world. CRITICALLY APPRAISE how marketers can manage both the LOCAL and GLOBAL CULTURES when planning their MARKETING OPERATIONS. Consider the MACRO ENVIRONMENT as well as THE IMPACT OF CULTURE ON BUYER BEHAVIOUR. (1500 WORDS)
To answer this questions:
1. Please use Airline and Airport Aviation industry as an example. Give 3 or 4 local airline and international airlines as an example.
2. For example : How domestic airline and international airline promote their marketing culture in different ways.
3. Consider the macro environment impact of culture on buyer behaviour.
4. Please Quote the author name,year and page number. For example: (Kotler,1983,p.68)
5. Please use appropriate Harvard System reference for the essays.