Each individual student will write a 2,500 word report
on a critical strategic management issue for an
organisation of their choice in the Tourism and
Hospitality industry.
Students are encouraged to engage with a Tourism
and Hospitality business identified in the course or
draw upon their own industry experience to uncover a
key strategic management issue for a business in the
Tourism and Hospitality industry.
Some key areas of strategic management in the
Tourism and Hospitality industry that may be of interest
could include the following; competition, resources,
competitive advantage, business level strategy,
corporate level strategy, organisation structure and
controls, globalisation, entrepreneurship, leadership
and sustainability.
This assessment seeks to develop the critical thinking
skills and abilities of students through the identification
of a relevant strategic management problem for a
Tourism and Hospitality business and the development
of a viable strategic solution for that problem.