Webinar PRODUCT, PRICE, PROMOTION, PLACE
COMPANY: SpikeballVISION: To build a community around the next great American sport.MISSION: To introduce more people to the sport and to build and nurture the community.
Respond to each of these questions:1. Describe a.) Spikeball (PRODUCT), b.) its target audience, and c.) how it finds its target audience.
2. What does a user pay for a Spikeball set (PRICE) and, in your opinion, does the price reflect a fair value of the product?
3. Does Spikeball need to be concerned about its brand name becoming a generic term for round-net (i.e., Kleenex, Q-Tips, etc.) and, if so, what can it do (or already is doing) to differentiate its brand from competing products (PROMOTION)?
4. Spikeball has a multifaceted distribution (PLACE) strategy. Name at least two (2) and the benefits and challenges with each.