Webinar PRODUCT, PRICE, PROMOTION, PLACE
COMPANY: SpikeballVISION: To build a community around the next great American sport.MISSION: To introduce more people to the sport and to build and nurture the community.
WEBSITE:
https://spikeball.com/
VIDEOS:https://spikeball.com/pages/official-ruleshttp://abc.go.com/shows/shark-tank/video/pl5539712/VDKA0_ri20u7jehttps://www.youtube.com/watch?v=x8vV4mfHOQk
ARTICLES:
https://www.b2becommerceworld.com/2016/04/11/how-spikeball-recharging-sports-market-onlinehttps://spikeball.com/blogs/news/15062413-amazing-spikeball-article-from-the-long-beach-post-and-jason-ruiz
Respond to each of these questions:1. Describe a.) Spikeball (PRODUCT), b.) its target audience, and c.) how it finds its target audience.
2. What does a user pay for a Spikeball set (PRICE) and, in your opinion, does the price reflect a fair value of the product?
3. Does Spikeball need to be concerned about its brand name becoming a generic term for round-net (i.e., Kleenex, Q-Tips, etc.) and, if so, what can it do (or already is doing) to differentiate its brand from competing products (PROMOTION)?
4. Spikeball has a multifaceted distribution (PLACE) strategy. Name at least two (2) and the benefits and challenges with each.