In alignment with discussion question one, you are to fully explain to the executive committee why older distribution strategies may be a

bit obsolete in light of current trends in the marketplace. Keep in mind that many of the executive committee members have been with the

company for a very long time and are a bit hesitant or even resistant to change. Explain to them why your new strategy for establishing

new and improved distribution channels are more efficient, cost-effective, and better ensures customer satisfaction.