1- need cover SOSTAC , Discuss tools ,consider digital marketing&social Media Plan,need market place map,social media SWOT advice,strategic Objective setting,strategy need involved,tactics also need be there actions also be in and least one control recommended SOSTACT executive summary key also a key aspect of this report is tactics.must be 50% wordcount on this section,be creative ,this about big idea ,make this relevant to digital and social media ,not general marketing need use tables or analysi e.g SWOT,PEST