Marketing in a digital world

sessions

 

 

Assessment 1 – Written Assessment

 

You have just been put in charge of a social media project for Penny and Hobo Fashion. The company designs comfortable, fashionable and economical day wear for the 20 to 30 year old demographic. The company wants to raise its profile and increase its customer pool by using social media marketing to maximise customer engagement.

 

Explain how you will determine the preferred audience. In your answer you should include

 

how you will Identify and review the requirements for product, brand or organisational engagement,

 

characteristics of the target audience,

 

how you will research the online habits of the target audience

 

how you will ensure that your social media engagement meets current legislation, regulation and organisational policy

 

Write a profile of expected customer behaviours. Ensure that your answer includes the following information

 

How will you determine the journey of the target audience across device, platform, sites and applications?

 

How will you identify common responses to triggers and interventions on social media sites and applications?

 

What market research with users to identify preferred and avoided behaviours on social media?

 

What tools will you use to establish the attention span and retention characteristics your content?

 

Outline your social engagement strategy. Ensure that your answer includes the following information

 

Which social media platforms will you use?

 

What types of content will you publish?

 

What engagement methods will you use?

 

How will you maintain brand integrity and how will your message develop trust?

 

How will you use positive viral techniques?

 

Create a calendar for the first month outlining when the content will be published.

 

What third party tools will you use to assist in this to allow you to publish across platforms automatically?

 

What metrics will you apply to evaluate your success?

 

 

 

 

Assessment 1 – Written Assessment

 

You have just been put in charge of a social media project for Penny and Hobo Fashion. The company designs comfortable, fashionable and economical day wear for the 20 to 30 year old demographic. The company wants to raise its profile and increase its customer pool by using social media marketing to maximise customer engagement.

 

Explain how you will determine the preferred audience. In your answer you should include

 

how you will Identify and review the requirements for product, brand or organisational engagement,

 

characteristics of the target audience,

 

how you will research the online habits of the target audience

 

how you will ensure that your social media engagement meets current legislation, regulation and organisational policy

 

Write a profile of expected customer behaviours. Ensure that your answer includes the following information

 

How will you determine the journey of the target audience across device, platform, sites and applications?

 

How will you identify common responses to triggers and interventions on social media sites and applications?

 

What market research with users to identify preferred and avoided behaviours on social media?

 

What tools will you use to establish the attention span and retention characteristics your content?

 

Outline your social engagement strategy. Ensure that your answer includes the following information

 

Which social media platforms will you use?

 

What types of content will you publish?

 

What engagement methods will you use?

 

How will you maintain brand integrity and how will your message develop trust?

 

How will you use positive viral techniques?

 

Create a calendar for the first month outlining when the content will be published.

 

What third party tools will you use to assist in this to allow you to publish across platforms automatically?

 

What metrics will you apply to evaluate your success?