Minority Voters in US Stakeholder Analysis Detailed

 

This paper will detail analyze HeadCount (company) and how they can increase diversity voters in US.Brand: HeadCount www.headcount.orgGoal: Improve voting statistics in the United States by promoting democracy in action  Touchpoint: Using concerts as a forum for HeadCount to accomplish this goalCorporate Mission: HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.Our message is not about what party you support or where you land on an issue. It’s that you must speak to be heard.Strategic Communication Goal: Broaden HeadCount’s diversity to further the democratic process in the United States, get more minorities to voteStrategy: x,y,x will be outlined in the SCPOutcome: Reach a more diverse group of people through engagement and interaction to spread the message both online and offline

Specifically analyze potential minority voters and special interest groups for voters like:Political parties, lobbyist orgsLeague of Women VotersRock the VoteRap the VoteAnalysis should cover:
Identification of the Stakeholder Group (potential voters, minority voters)Stakeholder Perceptions (of minority voters in US)Implications of PerceptionsCommunication Objective (to increase HeadCount signing up minority voters)Themes, Messages, and ChannelsImplementation Metrics
Use APA
For the implementation elements, buttress your recommendations both by your stakeholder research/analysis and academic literature.
For implementation/metrics, explain how your assessment will identify the connection between getting more minority voters in US and the activities conducted for that stakeholder group. If there are any limitations on these, delineate and explain why the metric is still useful.