New Product component of a Marketing Plan.

Put yourself in the position of marketing manager for the restaurant organization.

?Identify each service and product specifically. For product, identify in terms of name, trademark, color, shape, and other characteristic, including packaging and labeling.
?Differentiate products/services in terms of exclusive processes or superior ingredients and other features.
?Describe product/service weaknesses.
?Describe product lines, and new products/services that will be introduced.
?Give cost of each product/service.
?Give the price you plan to charge for each product/service
?Identify percent of annual sales and total dollar amount each product/service represents.
?Determine level of production/service necessary to meet demand generated by marketing.