Early on, Ella Baker, the “Godmother of SNCC” told her young charges that the sit-ins and the direct action movement were about more “than a hamburger or even a giant-sized Coke” (Lewis, The Shadows of Youth, 2009: 13). How would SNCC attack the problem of state-sanctioned economic discrimination rooted in racial discrimination? What tactics from the early 1960s would be effective in dealing with such a problem? Or would they?